Morfi Express is a food and beverage company well known among high-performance athletes, gyms, and fitness centers in Buenos Aires, Argentina.
Over time, they had the opportunity to expand within the sports sector. During this process, we were asked to develop their new line of natural juices to complement their food offerings ¡ª a challenge that required both resilience and strength.
The project began with the creation and rationale behind the names: Verde ("Green"), Amarillo ("Yellow"), and Violeta ("Violet"). With these simple titles, we aimed to create an easy way for consumers to remember the product and facilitate its introduction into the market. Additionally, the names cleverly reflected the physical characteristics of each juice.
The labels were designed to capture the target audience¡¯s attention, featuring an aesthetic focused on creating visual appeal and a modern image within the sports market.
To accompany the launch of these natural and energetic products, we gathered the courage and creativity to design masterpieces that showcase the main characteristics of the juices¡ªthe ingredients. What better way to develop a striking visual concept than by making the ingredients appear to fly around in a work of art full of explosion, movement, and vitality?
The concept for this launch was clean and direct, delivering a message that represents the product in all its composition and function. The idea, "La Perfecta Combinaci¨®n Natural" (The Perfect Natural Combination), was the core message used to convey how combining several ingredients can transform the way you refresh your body every day.
We received another request from the brand, this time a simple brief full of color and personality. Morfi Express needed promotional labels to showcase a different and alternative menu. To achieve this, we worked with a square grid layout where we incorporated vibrant colors, minimalist design, and a background filled with food icons.
It was a fun and engaging project that allowed us to express our style while maintaining the strong, positive image of the brand.
